Mass marketing is so 1990's! Spend spend/waste wasteThis blog will take you in a different direction. It focuses on association recruitment and retention of members by using targeted methods and communications, and there will be an occasional sojourn into related topics of interest. Rather than discuss the broad, the general, and the "same old," the goal of this blog is to provide useful tools, fact sheets that answer specific questions, and inspiration to those looking to make their jobs more interesting and fun.Thank you for visiting and I welcome your feedback and ideas.

Posted By Leah Baker

We have done membership surveys for over 100 national associations and have been in business for over 20 years. This is our specialty and if you are thinking of doing a survey, we would be glad to talk with you at no obligation.


Why do a survey with us? Here are the top five reasons:


We specialize in surveys by mail or Internet, or a combination.

We always meet deadlines.

We are very cost conscious.

You will always work with a principal who has an advanced degree in research.

Our reputation is first-rate and very professional. No divas here!


Our surveys are always done scientifically and they will provide you with the most accurate and up-to-date information about member demographics, which can be critical to your growth, as well as member needs and opinions. Do you know which services they value the most and which they want in the future? Do you know which legislative issues they are thinking about and how they may affect your profession? Do you know where members want chapters?


There is no need to work in the dark and for a small investment you will have the data to do accurate strategic planning. For more info call 703-772-5263 or e-mail


Posted By Leah Baker

The Virginia Society of Association Executives has invited Dr. Dale Paulson, President of Allegiance Research Group, to their Annual Conference in May 2010 to give a presentation on member segmentation and target marketing. This is in Northern Virginia and is a good chance for those of you in the Washington, DC Metro Area to attend an association conference without incurring the cost of traveling a long distance. No need to go to the West Coast or to Canada! Great information is right here in the Metro Area.


For those interested in consumer psychology, take a look at the recently-published book “Brick & Mortar: Shopping in the 21st Century” that includes a chapter by Dr. Paulson describing his pictographic research. He describes cartoon sequence research and addresses the mystery of consumer decision-making and rationale. This book is edited by Tina Lowrey, Ph.D., Professor at the University of Texas in San Antonio, and has its foundations in the 25th Annual Advertising and Consumer Psychology Conference of the American Psychological Association and the Association for Consumer Research.


Free Fact Sheets! Just give us a call or send an e-mail and we will be glad to send some to you. There are over a dozen and a list of all of them is at our Web site at The most popular are:


YTheyJoin™ - nine member types and target marketing


Determining Confidence Level From Sample Size Using Your Calculator


Developing Effective Survey Questions


Prioritizing Objectives of Board Members by Using Fixed-Sum Preference Scales


If you would like more info about research call us at 703-772-5263 or e-mail

Posted By Leah Baker

Allegiance Research Group has a pre-employment test that enables employers to look at nine attitudes relevant to the workplace and identify possibly warning signals. A person’s attitudes are predictive of good or poor customer relations, and harmonious or disruptive workplace behavior. Our test is “The Workplace Attitudes Test” and it looks at the following attitudes:












The test includes 45 questions and usually takes about ten minutes, then results are summarized in a bar chart where each of the attitudes is measured on a scale of 0 to 100. The test can be taken on the Internet or by paper. This is a proven tool for organizations and is used by associations, hospital systems, police academies, government agencies, etc.


When looking at work-related attitudes it is important to understand your own work environment. For example, a formal organization may desire an employee who is low on “risk-inclined,” while an informal organization may desire an employee who is more “risk-inclined” if they are looking for entrepreneurial ideas or if they reward initiative.


Some organizations may prefer a certain combination of attitudes. For example, law enforcement may expect high “judgmental” but it should be coupled with moderate or low “egocentric.” Remember that you are looking for a good match for your organization.


The test should be used in conjunction with good interviewing techniques and other good practices related to hiring and promoting. Attending to these results will make you a better interviewer and if you would like more info please visit our Web site at or call 703-772-5263.

Posted By Leah Baker

Here are some tips to use when writing your next RFP for surveys or other research services. We like to divide our proposals into the following sections: Introduction and Goal; Questionnaire Design; Research Methodology and Sampling Strategy; Computer Programming and Data Entry; Final Report with Statistical Tables and Graphs; Schedule; Costs; and Company Background.


Company Background--At least one executive should have a college degree that included statistics courses. This can be a bachelor’s degree, but a master’s degree or Ph.D. with courses in research methodology is preferable.


Ownership--Be sure that your assn owns the results.


Costs--Ask for a fixed cost for the research services and it is usual to pay half to start and half at the end. The cost should include design of research methodology and any sampling strategy, q're design, computer programming, data entry, and final report with tables and narrative analysis. With mail surveys there will be additional costs for printing, postage, and mail-related services. With Internet surveys there may be additional costs for sending and hosting.


Schedule--After you cut-off the surveys, it should take no longer than 3 to 4 weeks for the company to produce the final report. In my opinion, if it takes longer than a few weeks they are wasting your time and money.


Final Report--The final report should include a methodology statement, tables, narrative report with analysis, graphs such as pie charts/bar graphs, and an Executive Summary. What if you want more crosstabs in the future? My company offers to produce any crosstabs in the future at no extra cost. The summary statistics at the bottom of each crosstab table should include chi square and mean and possibly more since these help guide the data analyst. Results for salary surveys can be reported by quartiles or every tenth percentile. The summary statistics (at the bottom of each crosstab table) for salary surveys should include mean, median, and mode as well as the lowest and highest salary.


For more info call 703-772-5263

Posted By Leah Baker

Focus groups are useful research tools that enable you to talk in-depth with your members or consumers. But please keep in mind that they reflect the views of  very few people, usually six to ten persons per group, and you should be cautious about generalizing from the results. Here are some tips.


Relaxed Setting – Focus groups are often conducted in a cold, impersonal facility with that all-intrusive mirror. We prefer to conduct them in a relaxed setting and often use a place such as the Residence Inn where you have an attractive living room and kitchen setting. Light refreshments and beverages are served.


Incentives – These are important to help recruit participants and also to thank them. Incentives do not need to be expensive and we have used a variety of them including a check or a bottle of wine. We once did a focus group of nurses some of whom worked for the Federal government and they said rules prohibited them from taking any gifts so we made donations to charity.


Good Moderator – Go for the best. You need a moderator who knows the topic or takes the time to learn about it, and knows how to keep one person from dominating the group. Here is a good tip if that happens: if the moderator stands behind person who is talking too much, that person soon stops talking because they have a hard time stretching their neck to see the moderator.


Pictographs – Depending on the topic, it helps to have pictures or drawings. We have done focus groups for builders and architects to help them design new homes. When the drawings were shown to the group, some surprises emerged. For example, the architects planned attractive, secluded entrances but participants said “great place to get mugged!” As a result, the entrances were later modified. Drawings can also help with the design of magazines, Web sites, ads, and even with the design of Expo’s.


Silent Intercom – We developed this so clients can watch the group (without that intrusive mirror). They sit in a room away from the focus group, usually in the adjacent hotel room. The tv in their room is hooked up to the focus-group-room camera enabling the clients to watch and hear the group. Meanwhile, there is a host or hostess in the focus group room who operates the camera and wears an ear bud where they can hear comments from the clients in the next room. For example, the client may say “I would like to hear more from Mr. Smith.” The host hears this and makes a suggestion to the Moderator who then follows through.


For more info call 703-772-5263



User Profile
Leah Baker
Washington, ...


You have 1516246 hits.

Latest Comments

No Latest Comments at this time.