November 27, 2009 06:16:12
Posted By Leah Baker
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A fixed-sum preference scale measures both preference and intensity which makes it preferable to simple rankings. Each person is given 100 points to spend among several issues. It works best to have four, five, or ten issues. When they are finished, you add up all the points given by all the board members and see which item receives the highest number of points, which item receives the next highest number of points, and so on. You may find, for example, that developing a national ad campaign is considered three times more important than influencing legislation, or vice versa. Here is an example. “There are several issues that the board can address in the next meeting and we’d like to know which you consider the most important. To indicate the relative importance of each issue, assume that you have 100 points to spend on the list. You can spend 100 points on one issue or any other combination. If the statements are of equal importance, each would receive 20 points.” _____ Increasing non-dues revenue _____ Redefining some governance issues within the Association _____ Influencing legislative affairs _____ Gathering industry statistics _____ Developing a national ad campaign This column should total 100 points. For more info call 703-772-5263 or e-mail AllegianceResearch@gmail.com |