Mass marketing is so 1990's! Spend spend/waste wasteThis blog will take you in a different direction. It focuses on association recruitment and retention of members by using targeted methods and communications, and there will be an occasional sojourn into related topics of interest. Rather than discuss the broad, the general, and the "same old," the goal of this blog is to provide useful tools, fact sheets that answer specific questions, and inspiration to those looking to make their jobs more interesting and fun.Thank you for visiting and I welcome your feedback and ideas.

Posted By Leah Baker

The following Fact Sheets are free for the asking. Dr. Paulson wrote these for our clients and others interested in survey research. Call 703-772-5263 or e-mail AllegianceResearch@gmail.com and tell us which you would like.

 

Determining Confidence Level from Sample Size Using Your Calculator

Developing Effective Survey Questions

Achieving High Response Rates with Mail Surveys

Comparing In-Person, Phone, and Mail Surveys

The Pros and Cons of Surveys on the Web

The Advantages and Disadvantages of Focus Groups

What to Consider When Writing an RFP

Thirty Questions to Consider When Doing Strategic Planning

Creating Tag Lines for a Powerful Message

Prioritizing Board Objectives by Using Fixed-Sum Preference Scales

YTheyJoin: the member segmentation program based on needs

Workplace Attitudes Test: screen for nine attitudes of job candidates

Cartoon Sequence Research: a method without asking leading questions

 


 
Posted By Leah Baker

The Virginia Society of Association Executives has invited Dr. Dale Paulson, President of Allegiance Research Group, to their Annual Conference in May 2010 to give a presentation on member segmentation and target marketing. This is in Northern Virginia and is a good chance for those of you in the Washington, DC Metro Area to attend an association conference without incurring the cost of traveling a long distance. No need to go to the West Coast or to Canada! Great information is right here in the Metro Area.

 

For those interested in consumer psychology, take a look at the recently-published book “Brick & Mortar: Shopping in the 21st Century” that includes a chapter by Dr. Paulson describing his pictographic research. He describes cartoon sequence research and addresses the mystery of consumer decision-making and rationale. This book is edited by Tina Lowrey, Ph.D., Professor at the University of Texas in San Antonio, and has its foundations in the 25th Annual Advertising and Consumer Psychology Conference of the American Psychological Association and the Association for Consumer Research.

 

Free Fact Sheets! Just give us a call or send an e-mail and we will be glad to send some to you. There are over a dozen and a list of all of them is at our Web site at www.AllegianceResearch.com The most popular are:

 

YTheyJoin™ - nine member types and target marketing

 

Determining Confidence Level From Sample Size Using Your Calculator

 

Developing Effective Survey Questions

 

Prioritizing Objectives of Board Members by Using Fixed-Sum Preference Scales

 

If you would like more info about research call us at 703-772-5263 or e-mail AllegianceResearch@gmail.com


 
Posted By Leah Baker

My company has many resources available that are free of charge. For example, please see the list of fourteen Fact Sheets listed in the July 21st article in this blog.

 

We also have a PowerPoint presentation that explains the YTheyJoin™ program. This program describes nine types of association members based on their needs and motivations, how to identify them, and how to do target marketing. This methodology was developed by Dr. Dale Paulson several years ago and he is the sole provider. If you would like a copy of the presentation, or for Dr. Paulson to visit your office to discuss it, just send us an e-mail or call. There is no oblgiation.

 

Here are the nine types of association members.

 

Mailboxers

Relevant Participants

Shapers

CompShoppers

Cognoscenti

Boosters

Altruistics

Doubters

Non-Relevants

 

For more info, e-mail AllegianceResearch@gmail.com or call 703-772-5263 or visit the Web site at www.YTheyJoin.com (Please note that YTheyJoin and the nine member categories are trademarked by Dale Paulson.)


 
Posted By Leah Baker

The Allegiance Research Group has several Fact Sheets that are free for the asking and that answer many questions about research. Over the years, the most popular one has consistently been “Determining Confidence Level from Sample Size Using Your Calculator.” The list of Fact Sheets is listed below and if you would like some, just e-mail AllegianceResearch@gmail.com or call 703-772-5263.

 

1. Determining Confidence Level from Sample Size Using your Calculator

2. Developing Effective Survey Questions

3. Achieving High Response Rates (60% or more) with Mail Surveys

4. Comparing In-Person, Phone, and Mail Surveys

5. The Advantages and Disadvantages of Focus Groups

6. What to Consider When Writing an RFP

7. Thirty Questions to Consider When Doing Strategic Planning

8. The Pros and Cons of Surveys on the Web

9. YTheyJoin™ - the member segmentation program based on needs

10. Prioritizing Objectives of Board Members by Using Fixed-Sum Preference Scales

11. Developing an Index for Mass Media Exposure

12. Creating Tag Lines for a Powerful Message

13. Workplace Attitudes Test™ - screening the work-related attitudes of job candidates

14. Cartoon Sequence Research™ - a method of research without asking leading questions


 

 

 
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