Mass marketing is so 1990's! Spend spend/waste wasteThis blog will take you in a different direction. It focuses on association recruitment and retention of members by using targeted methods and communications, and there will be an occasional sojourn into related topics of interest. Rather than discuss the broad, the general, and the "same old," the goal of this blog is to provide useful tools, fact sheets that answer specific questions, and inspiration to those looking to make their jobs more interesting and fun.Thank you for visiting and I welcome your feedback and ideas.

Posted By Leah Baker

We have done membership surveys for over 100 national associations and have been in business for over 20 years. This is our specialty and if you are thinking of doing a survey, we would be glad to talk with you at no obligation.

 

Why do a survey with us? Here are the top five reasons:

 

We specialize in surveys by mail or Internet, or a combination.

We always meet deadlines.

We are very cost conscious.

You will always work with a principal who has an advanced degree in research.

Our reputation is first-rate and very professional. No divas here!

 

Our surveys are always done scientifically and they will provide you with the most accurate and up-to-date information about member demographics, which can be critical to your growth, as well as member needs and opinions. Do you know which services they value the most and which they want in the future? Do you know which legislative issues they are thinking about and how they may affect your profession? Do you know where members want chapters?

 

There is no need to work in the dark and for a small investment you will have the data to do accurate strategic planning. For more info call 703-772-5263 or e-mail AllegianceResearch@gmail.com

 


 

 

 
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Leah Baker
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