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Posted By Leah Baker

Are you looking for new ways to communicate with your members? The Virginia Society of Association Executives (VSAE) will hold its Annual Conference this May and there will be a seminar by Dr. Dale Paulson on member segmentation and target marketing.

 

Title:    “Nine Member Types and Target Marketing for Associations”

Presenter: Dale Paulson, Ph.D. and President of Allegiance Research Group

Date:   Thursday, May 6, 2010

Time:   10:30 a.m. to Noon

Where: The National Conference Center in Lansdowne, VA

 

For more information about the VSAE Conference and their registration fee please visit www.vsae.org. For more information about the member segments and target marketing please visit Dale Paulson’s Web site at www.YTheyJoin.com

 

If you have a chance to attend he would enjoy meeting you.


 
Posted By Leah Baker

We are often asked, “What are the YTheyJoin profiles of various associations?” YTheyJoin™ identifies nine types of members based on their professional needs and motivations. Each association has a unique mix and an organization dominated by Relevant Participants and Shapers is very different from one dominated by Altruistics and Boosters. After doing the research, we give each association a pie chart to show their mix and here are the top three categories for three national associations.

 

An association of land developers:

Relevant Participants

Shapers

Altruistics

 

An association of doctors:

Cognoscenti

Altruistics

Relevant Participants

 

An association of nurses:

Altruistics

Boosters

Mailboxers

 

Some associations also like to break out a profile of full members and associate members, or national members and local chapters, and the differences can help you provide more effective services and spend money more efficiently.

 

Our program shows how to do target marketing based on the nine member types. For example, the first paragraph of renewal letters should change for each member type: a letter to Relevant Participants should emphasize meetings and speakers; while a letter to Cognoscenti should emphasize publications and opportunities to write.

 

Learn more at www.YTheyJoin.com or call us at 703-772-5362.


 

 

 
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