Mass marketing is so 1990's! Spend spend/waste wasteThis blog will take you in a different direction. It focuses on association recruitment and retention of members by using targeted methods and communications, and there will be an occasional sojourn into related topics of interest. Rather than discuss the broad, the general, and the "same old," the goal of this blog is to provide useful tools, fact sheets that answer specific questions, and inspiration to those looking to make their jobs more interesting and fun.Thank you for visiting and I welcome your feedback and ideas.

Posted By Leah Baker

The Virginia Society of Association Executives has invited Dr. Dale Paulson, President of Allegiance Research Group, to their Annual Conference in May 2010 to give a presentation on member segmentation and target marketing. This is in Northern Virginia and is a good chance for those of you in the Washington, DC Metro Area to attend an association conference without incurring the cost of traveling a long distance. No need to go to the West Coast or to Canada! Great information is right here in the Metro Area.

 

For those interested in consumer psychology, take a look at the recently-published book “Brick & Mortar: Shopping in the 21st Century” that includes a chapter by Dr. Paulson describing his pictographic research. He describes cartoon sequence research and addresses the mystery of consumer decision-making and rationale. This book is edited by Tina Lowrey, Ph.D., Professor at the University of Texas in San Antonio, and has its foundations in the 25th Annual Advertising and Consumer Psychology Conference of the American Psychological Association and the Association for Consumer Research.

 

Free Fact Sheets! Just give us a call or send an e-mail and we will be glad to send some to you. There are over a dozen and a list of all of them is at our Web site at www.AllegianceResearch.com The most popular are:

 

YTheyJoin™ - nine member types and target marketing

 

Determining Confidence Level From Sample Size Using Your Calculator

 

Developing Effective Survey Questions

 

Prioritizing Objectives of Board Members by Using Fixed-Sum Preference Scales

 

If you would like more info about research call us at 703-772-5263 or e-mail AllegianceResearch@gmail.com


 

 

 
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