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Posted By Leah Baker

We have done membership surveys for over 100 national associations and have been in business for over 20 years. This is our specialty and if you are thinking of doing a survey, we would be glad to talk with you at no obligation.

 

Why do a survey with us? Here are the top five reasons:

 

We specialize in surveys by mail or Internet, or a combination.

We always meet deadlines.

We are very cost conscious.

You will always work with a principal who has an advanced degree in research.

Our reputation is first-rate and very professional. No divas here!

 

Our surveys are always done scientifically and they will provide you with the most accurate and up-to-date information about member demographics, which can be critical to your growth, as well as member needs and opinions. Do you know which services they value the most and which they want in the future? Do you know which legislative issues they are thinking about and how they may affect your profession? Do you know where members want chapters?

 

There is no need to work in the dark and for a small investment you will have the data to do accurate strategic planning. For more info call 703-772-5263 or e-mail AllegianceResearch@gmail.com

 


 
Posted By Leah Baker

I would like to introduce you to YTheyJoin™, the original member-segmentation and target-marketing program for associations. We identify and code nine types of members including Cognoscenti, Altruistics, and Boosters.

 

The categories are based on member needs and expectations which takes you beyond traditional demographics. It starts with a one-page form that each member completes (distribute 100 points among your various services and products), and based on their answers we assign a 3-digit code to each. Then your organization enters the codes into its member database and now you know what each member wants!

 

The program is very simple to implement. There is no software to buy or manual to learn.

 

YTheyJoin can pinpoint your efforts with more efficiency and accuracy. Want members to serve on a committee? Contact Shapers. Want members to write or buy publications? Contact Cognoscenti. Want members to sign up for certification programs? Contact Boosters. Want to learn more about the members most likely to attend meetings? Contact Relevant Participants. Want members to write legislators? Contact Altruistics.

 

The program also includes a Workbook that has marketing and communications ideas for each of the nine segments – For example, why write the same renewal letter to all members? We show how to customize the letters for each segment so as to maximize response rates. There are numerous ways you can make this information work for you so you become pro-active rather than re-active.

 

For more info go to www.YTheyJoin.com or call 703-772-5263.


 

 

 
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Leah Baker
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