Mass marketing is so 1990's! Spend spend/waste wasteThis blog will take you in a different direction. It focuses on association recruitment and retention of members by using targeted methods and communications, and there will be an occasional sojourn into related topics of interest. Rather than discuss the broad, the general, and the "same old," the goal of this blog is to provide useful tools, fact sheets that answer specific questions, and inspiration to those looking to make their jobs more interesting and fun.Thank you for visiting and I welcome your feedback and ideas.

Posted By Leah Baker

There is an interesting Web site called www.EzineArticles.com that has hundreds of articles on a wide range of topics. Dr. Dale Paulson, President of Allegiance Research Group, writes occasional articles for Ezine and you can find them by looking under “Business” and then the sub-topics of Marketing, Non-Profits, Management, and H.R.

 

His newest article, just published, is “Nine Member Types – the Future of Your Association May Depend on it.” In this article he discusses the member segmentation program that he developed and that is now called YTheyJoin™. He identifies nine types of members based on their professional needs and motivations rather than traditional demographics and they include: Mailboxer; Relevant Participant; Shaper; CompShopper; Cognoscenti; Booster; Altruistic; Doubter; and Non-Relevant.

 

Then sit back for a few minutes and enjoy a humorous article that he recently wrote called “Ten Ways to Be Mediocre and Keep Your Association Marketing Job.”

 

His other articles at Ezine:

“Context is the Key to Understanding Consumer Behavior”

“Job Interviews: Do Ask, Don’t Tell”

“Is it Easier to Hire Good Workers During a Recession?”

“How to Hire a Really Bad Employee”

 

For more information contact us by sending an e-mail to AllegianceResearch@gmail.com or visit our Web site at www.AllegianceResearch.com


 

 

 
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