December 13, 2009 08:33:32
Posted By Leah Baker
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There is an interesting Web site called www.EzineArticles.com that has hundreds of articles on a wide range of topics. Dr. Dale Paulson, President of Allegiance Research Group, writes occasional articles for Ezine and you can find them by looking under “Business” and then the sub-topics of Marketing, Non-Profits, Management, and H.R. His newest article, just published, is “Nine Member Types – the Future of Your Association May Depend on it.” In this article he discusses the member segmentation program that he developed and that is now called YTheyJoin™. He identifies nine types of members based on their professional needs and motivations rather than traditional demographics and they include: Mailboxer; Relevant Participant; Shaper; CompShopper; Cognoscenti; Booster; Altruistic; Doubter; and Non-Relevant. Then sit back for a few minutes and enjoy a humorous article that he recently wrote called “ His other articles at Ezine: “Context is the Key to Understanding Consumer Behavior” “Job Interviews: Do Ask, Don’t Tell” “Is it Easier to Hire Good Workers During a Recession?” “How to Hire a Really Bad Employee” For more information contact us by sending an e-mail to AllegianceResearch@gmail.com or visit our Web site at www.AllegianceResearch.com |