There is an interesting Web site called www.EzineArticles.com that has hundreds of articles on a wide range of topics. Dr. Dale Paulson, President of Allegiance Research Group, writes occasional articles for Ezine and you can find them by looking under “Business” and then the sub-topics of Marketing, Non-Profits, Management, and H.R.

His newest article, just published, is “Nine Member Types – the Future of Your Association May Depend on it.” In this article he discusses the member segmentation program that he developed and that is now called YTheyJoin™. He identifies nine types of members based on their professional needs and motivations rather than traditional demographics and they include: Mailboxer; Relevant Participant; Shaper; CompShopper; Cognoscenti; Booster; Altruistic; Doubter; and Non-Relevant.

Then sit back for a few minutes and enjoy a humorous article that he recently wrote called “Ten Ways to Be Mediocre and Keep Your Association Marketing Job.”

His other articles at Ezine:

“Context is the Key to Understanding Consumer Behavior”

“Job Interviews: Do Ask, Don’t Tell”

“Is it Easier to Hire Good Workers During a Recession?”

“How to Hire a Really Bad Employee”

For more information contact us by sending an e-mail to AllegianceResearch@gmail.com or visit our Web site at www.AllegianceResearch.com