May 19, 2009 04:05:34
Posted By Leah Baker
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Dr. Paulson specializes in research for national associations and his innovative methodologies have received several trademarks. As President of Allegiance Research Group, he conducts survey research and gives seminars and speeches. While others like to say they are the “biggest and best in the In 1998 Dr. Paulson’s book on Allegiance was published by the American Society of Association Executives and it contains detailed information about the program and how it was developed. It is based on his empirical research and much of this is included in the book. The book is available for sale at ASAE or at Amazon and is titled “Allegiance®: Fulfilling the Promise of One-to-One Marketing for Associations.” Hundreds of thousands of association members have now taken the YTheyJoin one-page survey, and the program helps associations save tons of money by target marketing which is both personal and timely. I invite you to visit the Web site at www.ytheyjoin.com for more info about the program. In the next article, I will describe one of the nine member types in the YTheyJoin program, and specific marketing ideas for this group. |