August 14, 2009 07:51:06
Posted By Leah Baker
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“YTheyJoin – Nine Member Types” Mailboxers – want info through mail or computer Relevant Participants – want to attend meetings Shapers – want to be on committees and shape policy CompShoppers – compare assn to other sources of info or benefits Cognoscenti – want specialized info not available elsewhere Boosters – want assn to improve their image Altruistics – believe in your mission and want a leg voice Doubters – resist change and new initiatives Non-Relevants – retiring or changing professions Can you guess which member types dominate your assn? Here are the top three member types for some national assns, taken from the Allegiance book. US Chamber of Commerce: Altruistics 51%, Mailboxers 31%, Cognoscenti 7% Urban Land Institute: Relevant Participants 31%, Altruistics 23%, Shapers 21% Am Soc of Assn Execs: Mailboxers 38%, Cognoscenti 18%, Relev Part's 17%
Each assn that does YTheyJoin receives a Pie Chart showing the distribution of member types in their assn, a Summary of Implications, and a Workbook with marketing ideas for each type. For more info call 703-772-5263 or e-mail AllegianceResearch@gmail.com |