The Virginia Society of Association Executives has invited Dr. Dale Paulson, President of Allegiance Research Group, to their Annual Conference in May 2010 to give a presentation on member segmentation and target marketing. This is in Northern Virginia and is a good chance for those of you in the Washington, DC Metro Area to attend an association conference without incurring the cost of traveling a long distance. No need to go to the West Coast or to Canada! Great information is right here in the Metro Area.

For those interested in consumer psychology, take a look at the recently-published book “Brick & Mortar: Shopping in the 21^st Century” that includes a chapter by Dr. Paulson describing his pictographic research. He describes cartoon sequence research and addresses the mystery of consumer decision-making and rationale. This book is edited by Tina Lowrey, Ph.D., Professor at the University of Texas in San Antonio, and has its foundations in the 25^th Annual Advertising and Consumer Psychology Conference of the American Psychological Association and the Association for Consumer Research.

Free Fact Sheets! Just give us a call or send an e-mail and we will be glad to send some to you. There are over a dozen and a list of all of them is at our Web site at www.AllegianceResearch.com The most popular are:

YTheyJoin™ - nine member types and target marketing

Determining Confidence Level From Sample Size Using Your Calculator

Developing Effective Survey Questions

Prioritizing Objectives of Board Members by Using Fixed-Sum Preference Scales

If you would like more info about research call us at 703-772-5263 or e-mail AllegianceResearch@gmail.com