Mass marketing is so 1990's! Spend spend/waste wasteThis blog will take you in a different direction. It focuses on association recruitment and retention of members by using targeted methods and communications, and there will be an occasional sojourn into related topics of interest. Rather than discuss the broad, the general, and the "same old," the goal of this blog is to provide useful tools, fact sheets that answer specific questions, and inspiration to those looking to make their jobs more interesting and fun.Thank you for visiting and I welcome your feedback and ideas.

Posted By Leah Baker


By Dale Paulson, Ph.D., President of Allegiance Research Group


Dare I say the word “Recession?” In the late-1970s, Alfred Kahn, Jimmy Carter’s chief economic advisor, used the word in one of his discussions with the press. He was quickly summoned to the White House for a wood-shed moment and abandoned the word. He replaced it with the word banana even singing the song, “Yes we have no bananas, we have no bananas today.”


Now assuming that we are in an extended big banana, how does this affect the hiring process? It would seem that with more people looking for work, good people would be easier to find but are you screening for the right things?


Many job candidates in 2010 may be looking for a new position because they are facing serious financial problems, some may be facing foreclosure, and some may have less than excellent credit reports. A lot of time candidates are automatically disqualified because of their credit rating. The truth is that many people are in trouble because of circumstances, not irresponsibility. For example, it could be the housing meltdown, it could be a serious illness in their family, it could be they started a business that didn’t work out. It is better to judge applicants not by their credit report but by their work-related attitudes.


Are they entitled versus unassuming?

Are they adversarial versus accommodating?

Are they egocentric versus people oriented?

Are they judgmental versus accepting?

Are they vindictive versus forgiving?

Are they insubordinate versus respectful?

Are they undisciplined versus self-disciplined?


Overall, there is not much good about a recession but there are tools to help the interviewer in these challenging times. The Workplace Attitudes Test looks at several of the attitudes listed above, and more. Remember that the cost of hiring the wrong employee can be extremely high while the cost of a screening test is very low. For info about this pre-employment test, call 703-772-5263 or see 




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Leah Baker
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