Mass marketing is so 1990's! Spend spend/waste wasteThis blog will take you in a different direction. It focuses on association recruitment and retention of members by using targeted methods and communications, and there will be an occasional sojourn into related topics of interest. Rather than discuss the broad, the general, and the "same old," the goal of this blog is to provide useful tools, fact sheets that answer specific questions, and inspiration to those looking to make their jobs more interesting and fun.Thank you for visiting and I welcome your feedback and ideas.

Posted By Leah Baker

Our anniversary is here and to date we have worked with over 100 national associations! This includes membership, readership, and compensation surveys as well as the YTheyJoin™ member segmentation and target marketing program (formerly called Allegiance and developed by Dr. Dale Paulson in 1991). We would like to thank the assn community and here is a partial list of our clients. For a more detailed list please visit our Web site at www.AllegianceResearch.com

 

American Assn for the Adv of Science

American Chamber of Commerce Execs

American Coll of Healthcare Execs

American Diabetes Assn

American Industrial Hygiene Assn

American Inst of Architects

American Soc for Trng and Dvlpmt

American Soc of Appraisers

American Soc of Assn Execs

American Watchmakers-Clockmakers Inst

Assn of Otolaryngology Admins

Assn of the U.S. Army

Family, Career and Community Leaders of America

Infusion Nurses Soc

Int'l Assn of Amusement Parks/Attractions

Museum Store Assn

Nat Assn of Housing and Redev Officials

Nat School Boards Assn

Nat Soc of Prof Engineers

Population Refer Bureau

Soc for Human Resource Mgmt

Urban Land Inst


 

 

 
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