Mass marketing is so 1990's! Spend spend/waste wasteThis blog will take you in a different direction. It focuses on association recruitment and retention of members by using targeted methods and communications, and there will be an occasional sojourn into related topics of interest. Rather than discuss the broad, the general, and the "same old," the goal of this blog is to provide useful tools, fact sheets that answer specific questions, and inspiration to those looking to make their jobs more interesting and fun.Thank you for visiting and I welcome your feedback and ideas.

Posted By Leah Baker

Here are some tips to use when writing your next RFP for surveys or other research services. We like to divide our proposals into the following sections: Introduction and Goal; Questionnaire Design; Research Methodology and Sampling Strategy; Computer Programming and Data Entry; Final Report with Statistical Tables and Graphs; Schedule; Costs; and Company Background.

 

Company Background--At least one executive should have a college degree that included statistics courses. This can be a bachelor’s degree, but a master’s degree or Ph.D. with courses in research methodology is preferable.

 

Ownership--Be sure that your assn owns the results.

 

Costs--Ask for a fixed cost for the research services and it is usual to pay half to start and half at the end. The cost should include design of research methodology and any sampling strategy, q're design, computer programming, data entry, and final report with tables and narrative analysis. With mail surveys there will be additional costs for printing, postage, and mail-related services. With Internet surveys there may be additional costs for sending and hosting.

 

Schedule--After you cut-off the surveys, it should take no longer than 3 to 4 weeks for the company to produce the final report. In my opinion, if it takes longer than a few weeks they are wasting your time and money.

 

Final Report--The final report should include a methodology statement, tables, narrative report with analysis, graphs such as pie charts/bar graphs, and an Executive Summary. What if you want more crosstabs in the future? My company offers to produce any crosstabs in the future at no extra cost. The summary statistics at the bottom of each crosstab table should include chi square and mean and possibly more since these help guide the data analyst. Results for salary surveys can be reported by quartiles or every tenth percentile. The summary statistics (at the bottom of each crosstab table) for salary surveys should include mean, median, and mode as well as the lowest and highest salary.

 

For more info call 703-772-5263


 
Posted By Leah Baker

The Allegiance Research Group has several Fact Sheets that are free for the asking and that answer many questions about research. Over the years, the most popular one has consistently been “Determining Confidence Level from Sample Size Using Your Calculator.” The list of Fact Sheets is listed below and if you would like some, just e-mail AllegianceResearch@gmail.com or call 703-772-5263.

 

1. Determining Confidence Level from Sample Size Using your Calculator

2. Developing Effective Survey Questions

3. Achieving High Response Rates (60% or more) with Mail Surveys

4. Comparing In-Person, Phone, and Mail Surveys

5. The Advantages and Disadvantages of Focus Groups

6. What to Consider When Writing an RFP

7. Thirty Questions to Consider When Doing Strategic Planning

8. The Pros and Cons of Surveys on the Web

9. YTheyJoin™ - the member segmentation program based on needs

10. Prioritizing Objectives of Board Members by Using Fixed-Sum Preference Scales

11. Developing an Index for Mass Media Exposure

12. Creating Tag Lines for a Powerful Message

13. Workplace Attitudes Test™ - screening the work-related attitudes of job candidates

14. Cartoon Sequence Research™ - a method of research without asking leading questions


 

 

 
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