Posted By Leah Baker

I would like to introduce you to YTheyJoin™, the original member-segmentation and target-marketing program for associations. We identify and code nine types of members including Cognoscenti, Altruistics, and Boosters.

 

The categories are based on member needs and expectations which takes you beyond traditional demographics. It starts with a one-page form that each member completes (distribute 100 points among your various services and products), and based on their answers we assign a 3-digit code to each. Then your organization enters the codes into its member database and now you know what each member wants!

 

The program is very simple to implement. There is no software to buy or manual to learn.

 

YTheyJoin can pinpoint your efforts with more efficiency and accuracy. Want members to serve on a committee? Contact Shapers. Want members to write or buy publications? Contact Cognoscenti. Want members to sign up for certification programs? Contact Boosters. Want to learn more about the members most likely to attend meetings? Contact Relevant Participants. Want members to write legislators? Contact Altruistics.

 

The program also includes a Workbook that has marketing and communications ideas for each of the nine segments – For example, why write the same renewal letter to all members? We show how to customize the letters for each segment so as to maximize response rates. There are numerous ways you can make this information work for you so you become pro-active rather than re-active.

 

For more info go to www.YTheyJoin.com or call 703-772-5263.


 
0 Comment(s):
No Comments are found for this entry.
Add a new comment using the form below.

 
Leave a Comment:
Name: * Email: *
Home Page URL:
Comment: *
   char left.

re-generate
Enter the text shown in the image on the left: *
 Remember Me?
* fields are requried
    


 
Google

User Profile
Leah Baker
Washington, ...

 
Archives
 
Visitors

You have 485394 hits.

 
Latest Comments

No Latest Comments at this time.

 
Navigation