Posted By Leah Baker

Are you looking for a cost-effective way to do member segmentation and target marketing? With our program, YTheyJoin™, there is an option for those wanting to do a test drive before implementing it on a larger scale.

 

YTheyJoin identifies nine types of members based on their professional needs and motivations and it starts with a one-page survey that we call a tagging form that goes to all members. For those wanting to do a test drive, you can distribute the form only to new members.

 

New members have the least ties to the association and may be the most likely not to renew membership at the end of the year. Intervention is essential! Include the tagging form with the member application or welcome-aboard packet and the new member immediately sees that you want to meet their specific needs. The form asks them to spend 100 points on the various association services that they consider the most important.

 

With this info we can identify nine types of members including Mailboxers, Relevant Participants, Shapers, CompShoppers, Cognoscenti, Boosters, Altruistics, Doubters, and Non-Relevants. Each new member is identified with a 3-digit code that goes into your data base. You also receive a Pie Chart that shows which member types dominate your association, a Summary of the Implications, and our Workbook with marketing ideas for each member type.

 

Now you know what each member wants and you can do very effective target marketing and communications!

 

Call for a quote and more information. 703-772-5263 Or e-mail us at AllegianceResearch@gmail.com


 
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Leah Baker
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