Mass marketing is so 1990's! Spend spend/waste wasteThis blog will take you in a different direction. It focuses on association recruitment and retention of members by using targeted methods and communications, and there will be an occasional sojourn into related topics of interest. Rather than discuss the broad, the general, and the "same old," the goal of this blog is to provide useful tools, fact sheets that answer specific questions, and inspiration to those looking to make their jobs more interesting and fun.Thank you for visiting and I welcome your feedback and ideas.

Posted By Leah Baker

Are you looking for a cost-effective way to do member segmentation and target marketing? With our program, YTheyJoin™, there is an option for those wanting to do a test drive before implementing it on a larger scale.

 

YTheyJoin identifies nine types of members based on their professional needs and motivations and it starts with a one-page survey that we call a tagging form that goes to all members. For those wanting to do a test drive, you can distribute the form only to new members.

 

New members have the least ties to the association and may be the most likely not to renew membership at the end of the year. Intervention is essential! Include the tagging form with the member application or welcome-aboard packet and the new member immediately sees that you want to meet their specific needs. The form asks them to spend 100 points on the various association services that they consider the most important.

 

With this info we can identify nine types of members including Mailboxers, Relevant Participants, Shapers, CompShoppers, Cognoscenti, Boosters, Altruistics, Doubters, and Non-Relevants. Each new member is identified with a 3-digit code that goes into your data base. You also receive a Pie Chart that shows which member types dominate your association, a Summary of the Implications, and our Workbook with marketing ideas for each member type.

 

Now you know what each member wants and you can do very effective target marketing and communications!

 

Call for a quote and more information. 703-772-5263 Or e-mail us at AllegianceResearch@gmail.com


 

 

 
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Leah Baker
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