Mass marketing is so 1990's! Spend spend/waste wasteThis blog will take you in a different direction. It focuses on association recruitment and retention of members by using targeted methods and communications, and there will be an occasional sojourn into related topics of interest. Rather than discuss the broad, the general, and the "same old," the goal of this blog is to provide useful tools, fact sheets that answer specific questions, and inspiration to those looking to make their jobs more interesting and fun.Thank you for visiting and I welcome your feedback and ideas.

Posted By Leah Baker

I would like to introduce you to YTheyJoin™, the original member-segmentation and target-marketing program for associations. We identify and code nine types of members including Cognoscenti, Altruistics, and Boosters.

 

The categories are based on member needs and expectations which takes you beyond traditional demographics. It starts with a one-page form that each member completes (distribute 100 points among your various services and products), and based on their answers we assign a 3-digit code to each. Then your organization enters the codes into its member database and now you know what each member wants!

 

The program is very simple to implement. There is no software to buy or manual to learn.

 

YTheyJoin can pinpoint your efforts with more efficiency and accuracy. Want members to serve on a committee? Contact Shapers. Want members to write or buy publications? Contact Cognoscenti. Want members to sign up for certification programs? Contact Boosters. Want to learn more about the members most likely to attend meetings? Contact Relevant Participants. Want members to write legislators? Contact Altruistics.

 

The program also includes a Workbook that has marketing and communications ideas for each of the nine segments – For example, why write the same renewal letter to all members? We show how to customize the letters for each segment so as to maximize response rates. There are numerous ways you can make this information work for you so you become pro-active rather than re-active.

 

For more info go to www.YTheyJoin.com or call 703-772-5263.


 

 

 
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Leah Baker
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