Mass marketing is so 1990's! Spend spend/waste wasteThis blog will take you in a different direction. It focuses on association recruitment and retention of members by using targeted methods and communications, and there will be an occasional sojourn into related topics of interest. Rather than discuss the broad, the general, and the "same old," the goal of this blog is to provide useful tools, fact sheets that answer specific questions, and inspiration to those looking to make their jobs more interesting and fun.Thank you for visiting and I welcome your feedback and ideas.

Posted By Leah Baker

By Dale Paulson, Ph.D., President of Allegiance Research Group

 

This article is a continuation from the previous article and shows another 5 ways to use your wit to defend the status quo.

 

Help your CEO maintain their privacy. I mean if the CEO is too accessible, what is this going to do to his/her golf score? Your evaluation could hinge on keeping a low profile.

 

Show hostility to new ideas. I mean there are some really great ideas out there. But, wait, don’t get in a hurry to find them and remember the Hummer ain’t dead yet.

 

Re-cycle the same old speakers. How do you find new speakers with fresh ideas? You got speakers, why change? Simply have them change the title of their speeches and seminars. What’s the problem?

 

Keep your dues inflexible. Don’t go there. You are losing members as it is. Association money is short. Flexible dues? What a dumb idea.

 

Make your Web site as bloated as possible. I mean it is hard to prioritize, let alone customize according to what people need. Throw stuff in there and they will find it – if they want it badly enough.

 

Now you have the 10 ways to keep your job simple. Remember “Change is Pain!” But should you be an association executive who wants to make a difference, I invite you to visit www.YTheyJoin.com


 

 

 
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Leah Baker
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