Mass marketing is so 1990's! Spend spend/waste wasteThis blog will take you in a different direction. It focuses on association recruitment and retention of members by using targeted methods and communications, and there will be an occasional sojourn into related topics of interest. Rather than discuss the broad, the general, and the "same old," the goal of this blog is to provide useful tools, fact sheets that answer specific questions, and inspiration to those looking to make their jobs more interesting and fun.Thank you for visiting and I welcome your feedback and ideas.

Posted By Leah Baker

Are you looking for new ways to communicate with your members? The Virginia Society of Association Executives (VSAE) will hold its Annual Conference this May and there will be a seminar by Dr. Dale Paulson on member segmentation and target marketing.


Title:    “Nine Member Types and Target Marketing for Associations”

Presenter: Dale Paulson, Ph.D. and President of Allegiance Research Group

Date:   Thursday, May 6, 2010

Time:   10:30 a.m. to Noon

Where: The National Conference Center in Lansdowne, VA


For more information about the VSAE Conference and their registration fee please visit For more information about the member segments and target marketing please visit Dale Paulson’s Web site at


If you have a chance to attend he would enjoy meeting you.




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Leah Baker
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