Posted By Leah Baker

 

Here is the most common question we get concerning the YTheyJoin program: “Is it software?” The answer is “No!” The program is actually very low-tech which is refreshing in a counter-culture kind of way.

 

YTheyJoin is simple to understand, simple to implement, and simple to use. There is no software to buy or large manual to master. Over the years, the goal of Allegiance Research Group (ARG) has been to simplify rather than complicate the lives of its clients. Here is how the program works.

 

1. Distribute the one-page survey (tagging form) to your members. This form asks one question, “Why did you join the association?” It gives the member 100 points to spend on various assn services to show which they consider the most important.

 

2. ARG reviews each completed form and summarizes the most important info into a 3-digit code that is written in pencil at the top of the form.

 

3. YTheyJoin identifies nine categories of members including Mailboxers, Relevant Participants, Shapers, CompShoppers, Cognoscenti, Boosters, Altruistics, Doubters and Non-Relevants. The 3-digit code tells you the member’s primary category, strength of that category, and secondary category. For example, John Smith may be a “367” which means “Shaper-60 Points-Altruistic.”

 

4. The assn enters these codes into its member database. Now the assn knows what each member wants and can do target marketing and build stronger relationships with the members.

 

Along with the codes, you also receive a Pie Chart showing the dominant categories for your assn, a Summary of the Implications, and a Workbook with marketing ideas for each category. There is more info in earlier articles on this blog, or visit www.YTheyJoin.com


 
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Leah Baker
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