Mass marketing is so 1990's! Spend spend/waste wasteThis blog will take you in a different direction. It focuses on association recruitment and retention of members by using targeted methods and communications, and there will be an occasional sojourn into related topics of interest. Rather than discuss the broad, the general, and the "same old," the goal of this blog is to provide useful tools, fact sheets that answer specific questions, and inspiration to those looking to make their jobs more interesting and fun.Thank you for visiting and I welcome your feedback and ideas.

Posted By Leah Baker

After the 3-digit YTheyJoin codes go into your member database there are many creative ways you can use them - to find new opportunities for your association, to make your job easier, to engage members, etc. You can cross the codes with any demographics in your database such as city, state, length of membership, certification, education, job title, age group, gender, etc. (The demographics that your assn records most likely come from questions on its member application.)

 

For example, if your next annual meeting is in Chicago, send multiple announcements to the Relevant Participants in Illinois and neighboring states. This category is the most likely to attend, and an extra announcement or mailing to them can bring a very high response rate.

 

If there is a prospect of legislation in a state that would negatively affect assn members, pull the Altruistics in that State and ask them to mobilize or contact their state legislators. We have had great success with this!

 

If you want to start a chapter in a city, let’s say Houston, pull the Shapers in that area and ask them.

 

If you want to start a Speaker’s Bureau or a Wiki with experts in your field, pull the Cognoscenti who went through your association’s certification program.

 

If you want to start an Awards Program that recognizes professional accomplishment pull the Boosters who work in public relations or similar fields for their help.

 

Maybe you want to start a committee of young members to focus on their needs and to communicate in quick, concise ways via hand-held devices, pull the Mailboxers in their twenties.

 

The possibilities are limitless! For more info about YTheyJoin call 703-772-5263 or visit www.YTheyJoin.com


 
Posted By Leah Baker

The YTheyJoin™ member types and related codes enable you to do much more powerful, sophisticated, and efficient marketing. It is targeted, personal, timely, and very cost effective. It tells the member, “We know what your specific needs are” and explains how you are meeting these needs and expectations. It also helps you deal with unexpected surprises that occasionally arise for an association whether it is public relations or proposed legislation, and it can also help you sell products. Here are some real-life success stories from associations that use YTheyJoin.

 

Finding Members – an assn decided to send renewal letters to lapsed members based on their YTheyJoin categories. For example, the letter to Relevant Participants emphasized upcoming meetings and speakers while the letter to Cognoscenti emphasized new publications. They got a positive return of 8% to 22% (rates varied by YTheyJoin member types) resulting in unexpected revenues of $23,000.

 

Averting Disaster by Mobilizing Quickly – a national assn needed to mobilize quickly to stop proposed state legislation at the committee level that would negatively impact its members. They did this by identifying all the Altruistics in that state who then contacted legislators and this coalition was successful in its mission. Now this network of Altruistics is managed by assn employees who regularly keep in touch and spur them to quick action when needed.

 

Board Relations  – The YTheyJoin pie chart is all it takes to show your board what the members are really about! It dramatically shows the unique distribution of member types in your assn. An assn dominated by Boosters and Altruistics is very different from an assn dominated by Mailboxers and Shapers. The board of one assn asked why conference attendance is usually 15% of members rather than 30% and the YTheyJoin pie chart revealed the answer. It showed that the member types most likely to attend were close to 15%. Mystery solved.

 

Read three more success stories in the next blog article!

 

There are many more good ideas in our YTheyJoin Workbook. For more info please e-mail AllegianceResearch@gmail.com or visit the Web site at www.YTheyJoin.com or call 703-772-5263.


 

 

 
Google

User Profile
Leah Baker
Washington, ...

 
Archives
 
Visitors

You have 1227009 hits.

 
Latest Comments

No Latest Comments at this time.

 
Navigation